Managing Partner Red 76 Chartered Accountants

I My business is growing rapidly through referrals but I didn’t have any real understanding of how or why I was getting them and the thought of these leads drying up concerned me. Strategic Partnerships seemed the ideal way to build on this, but as someone who’s very process driven I knew that I needed to have a formal and structured programme in place to get the most out of this channel. 

I needed to understand the non-financial drivers of why people refer so that I could form a strategy that was dependable and scalable through proactive effort, rather than the slightly clumsy ad hoc inbound strategy we had in place before, as successful as it was. If I was going to push this I also wanted the confidence and security of knowing that what I had on offer for my partners was water-tight. 

As soon as I started working with Dave the scale of the opportunity became even more apparent to me. Not only was I able to gain real clarity on who to proactively target to get the best results, but also how to better support those other casual partners I already had in place. 

I already had systems and processes in place that I was confident in, but it was still great to get the benefit of Dave’s experience. It enabled me to very quickly ensure that what we have in place is not only robust but actually delivers added value in ways I hadn’t thought of. It feels great to have a full partner programme ready to go, and is reassuring that the grind of 121 approaches and selling won’t be forever!