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Hi Aaron (and Louisa & team)
We like to be as engaging as possible here at Collaboration Junkie. Connection is a core value of ours and is one of the secrets of a successful partnership. So we want to deliver our proposals in a way that matches that ethos.
On this page you’ll find a bespoke proposal of how I think we could work together, in both written and recorded format so you can choose which works best for you.
Following on from that there’s a whole load of supporting information and case studies that you may or may not want to dive into, I know some of us like detail more then others so it’s here if you need it.
I hope you enjoy and see value in the proposal, and look forward to hopefully working with you very soon!
- Dave
The Proposal
In case you didn’t listen to the video, it goes without saying it would be great to work with you. Not only because I’d enjoy it, but I know I could offer real value and deliver significant ROI. You’ve got some really solid foundations which means building from that and amplifying the results is something that I’m sure you’ll take to naturally.
I’m not going to go into war and peace as we’ve had a few conversations and you’ve been on the workshop, but there is a bit more info for everyone’s benefit further down. So, this is more of a recap, costings, and letting you know what you actually get. The focus is on new partners, but a chunk of this work will also help with your existing partners
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Partner Acquisition
The Engagement piece of my DANCE framework. We’ll put a range of agreed strategies in place that approach the acquisition of partner from 2 angles. The first building on your network and trusted connections to grow your partners in an organic but very intentional and process driven way. At the same time we’ll look at how you can get in front of your target market on a wider scale. Building the Hive19 brand within those communities so that partner conversations become that much easier. We’ll also cover what supporting materials you ne ed to have in place to aid those discussions, and also look at onward strategies for further scaling.
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Partner Activation
A mix of the Nurturing & Connection pieces of the framework. This is all about making sure the partners you want to progress with come on board quickly, get engaged, and ultimately start providing leads on a consistent basis as swiftly as possible. You never get a second chance to make a first impression, so we’ll make sure the pre partner conversations and onboarding are sorted, as is the support you provide your partners. Engraining yourself within their process and making the most of any proactive opportunities to get in front of their audience in a proactive way. This is where you existing partnerships could benefit as well.
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Project Implementation
I want to make sure you actually get results. So this isn‘t about a couple of workshops, a long to do list, me disappearing and then you not only being nowhere further forward, but feeling bad about the fact there’s all this stuff you could / should be doing. I’ve structured the proposal in a way that means I’m here to support the implementation. Whether this is an extra pair of eyes on messaging or content, feedback and support on particular situations, or just some good old-fashioned accountability so that this doesn’t drop down the priority list as these things can often do.
Finally we’ll ensure the support provided to your introducers makes it so easy it becomes second nature to them.
How Can It Be Delivered?
Here’s a run down of how I see the sessions being broken down. Diaries allowing we could look to run at least one of the sessions face to face.
2x half-day sessions
This is where we cover the bulk of the foundational work listed above. Highly interactive with clear actions and goals set out. Open to whoever in the team will get value from them and/or will be responsible for implementing.
In these sessions if there’s processes to put in place, we’ll agree them. Copy or produce – we’ll agree the tone and structure.
There’s a focus on implementation not theoretical to-do lists.
Wrap Up Session
Following those sessions, and once you’ve had all your supporting content sent back to you, we’ll have a session to debrief and make sure everyone’s clear on what needs to happen when over the coming weeks.
2 x Follow Up Sessions
Check in sessions to make sure everyone’s on track with implementation and to offer any ongoing support as we put things into practice.
Outside of Session Support
This is all about implementation, so in-between sessions I’m here to support however you need. Don’t be afraid to pick up the phone if you’re stuck on something, or send content over if you’d like an outside pair of eyes on it.
Outcomes
Like any marketing activity, we can’t guarantee end results, but we can absolutely set targets, so we’re agreed on what success looks like.
Most people we work with begin to see the consistent positive results of their partnership efforts within 3 months, but early wins can come much sooner – especially where existing partners are involved.
The aim is for the return on your investment of time and money to be repaid as quickly as possible, leaving you to reap the rewards for many years to come.
What I can promise is there’ll be a highly implementable strategy and as well as the content delivered during the sessions, you’ll also receive a full framework document with all the context, alongside a linked Action Road Map that makes it easy to implement.
Costs & Timescales To Implement
The cost for these sessions and the onward support in between sessions is £3460 +VAT which I’m more then confident of delivering significant ROI on.
In terms of timescales I’m good to go from mid-November if you wanted to get this work in and completed this side of the year ready for the New Year (feels far too early to be saying that!).
I’d recomend no more then a roughly 2 week gap between the main content sessions, and then in the wrap up session (normally a week after last session) we’ll look at the right timings for the follow up sessions
Ongoing Support
If ongoing support is required, or we unearth extra areas for potential growth during the initial sessions, then we can of course look at what an ongoing relationship would look like so that you’re fully supported in growing a profitable partnership channel that delivers you the scale you want next year and beyond.
You can see more about our retainer packages here
Next Steps…
Ok, that’s it for the bespoke part. Hopefully you like what you’ve seen or heard so far and would like to go ahead.
If that’s the case then you can let us know by dropping a message to dave@collaborationjunkie.com or call on 07904 330628.
The same is true if there’s anything you’d like to discuss in more detail of course, and if it’s a bit more information you’re after then check out the sections below…
TESTIMONIALS
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Jon Dennis – Managing Partner Red 76 Chartered Accountants
My business is growing rapidly through referrals but I didn’t have any real understanding of how or why I was getting them and the thought of these leads drying up concerned me.
Strategic Partnerships seemed the ideal way to build on this, but as someone who’s very process driven I knew that I needed to have a formal and structured programme in place to get the most out of this channel.
I needed to understand the non-financial drivers of why people refer so that I could form a strategy that was dependable and scalable through proactive effort, rather than the slightly clumsy ad hoc inbound strategy we had in place before, as successful as it was.
If I was going to push this I also wanted the confidence and security of knowing that what I had on offer for my partners was water-tight...
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Rod Bailey - Chief Visionary Officer at ExecutiveSurf
If I had a dollar for every time someone said to me one of these; "Why bother investing in a consultant to help you bring in high quality new business through partnerships and referrals?" or "That's so obvious isn't it?" or "Don't you do that already?" or "Is that even a thing?", then... well I wouldn't actually still need to be in business...
Thanks Dave Plunkett and the folks at Collaboration Junkies. In just a few months, you've opened our eyes to a whole new world of opportunity, plenty of exciting prospects and some fully signed up new clients. I think you're on to something.
ExecutiveSurf - hooked on Collaboration junkies
ps. the answers to those questions: 1. Because there's a big ROI, 2. Yes but when did 'obvious' get a free pass into marketing strategy? 3. A bit, but blindly, making it pretty unproductive, 4. Yes, but don't tell anyone about it.
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Steve Vale - Commercial Director Of Plann3d Solutions
When I first started working with Dave at the start of the year, my immediate goal was to not have a dip in work during the summer months. 8 weeks later with £100k of new work in, that I put wholly down to the mindset shifts and practical applications Dave has introduced, and my goals shifted.I’ve not had to do anything drastically different to what I was doing before, just make subtle shifts in my behaviour and language to be more intentional about referrals with my clients and network in general. As I’ve built momentum with the conversations I’ve been having, the connections and results have just snowballed. And the work brought on has typically been with the clients that I want to be working with ongoing.I can already see how this is going to bring the consistency our business needs in order to scale, and I’m now looking at how partnerships and referrals can help me attract more of those ideal clients rather than just filling my pipeline.
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Katrina Douglas - The Launch Strategist®
I was looking for someone to give me clarity around my strategy, help me answer the questions that were swirling around in my head, and provide me some structure so that I could move forwards.
But more than just giving me the brain space to answer the questions I already had, Dave asked the right questions to get me thinking even more. He provided the right triggers for me to think outside of the box and start to join those dots. The fact that I didn’t have to take any notes as Dave was doing all of that made it even more freeing. And although there was a process that was followed it wasn’t rigid, enabling us to explore tangents as and when they arose.
By the end of the first half of the day I was so excited about the opportunity. The exploration and validation of the different client profiles and partner types provided some unexpected results and the clarity that brought came with a sense of relief as well.
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Lisa Russell - Owner Liruss Virtual Business Services
After deliberating about making the investment in the profitable partnership program I have just had the first of my sessions with Dave and I am incredibly excited for the future. Dave not only made me cry (in a good way) but also unpicked so much opportunity for the growth of our business. For anyone who thinks they know their stuff on partnerships.... think again. Dave KNOWS about partnerships.
For anyone considering working with him but are holding off, just do it! I already know a million percent that the money I've invested is going to come back to me tenfold.
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Ollie Austen - Co-Founder & Director THIS R&D Ltd
The Directors of THIS R&D engaged Collaboration Junkies services to build our strategic industry partnerships in 2021.
Working with Dave was both educational and insightful. It has given us a clear road map to follow and we are beginning to see results.
Ultimately, we are happy to recommend any businesses looking to grow to Collaboration Junkie. The process funnels your enthusiasm for business into a pragmatic playbook for results.
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Daryl Woodhouse CEO | Speaker | Entrepreneur | Executive Coach
Dave’s knowledge and enthusiasm for partnerships knows no bounds, and his energy is infectious. Where he really excels though is the level of detail he provides, backed up by real life examples and contextualised for the businesses he’s working with.
I can’t recommend working with Dave highly enough.
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Nicki Kinton - Founder & Credit Management at Confident Cashflow
Thank you, thank you thank you!
I had the best conversation ever with a prospective strategic partner this morning. It certainly wasn't as complete as it could have been as I've not written my process yet, but we established who in the practice was client facing, what I could do for them to make it easy for them to keep me front of mind and refer me and how we keep in touch.
I have a lot of work to do on the back of the conversation but I believe that this could be the start of something pretty amazing. It wouldn't have gone that way if we hadn't had our session on Thursday.
Thank you, thank you, thank you!
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Briony Ansell - Project Support Officer of YTKO GROUP LIMITED
Dave was great at helping us to see the benefits that a more structured approach to partnership working could have on our programme. It was also very valuable to understand the processes and systems needed to enable us to manage those partnerships. All the information was provided in a really clear way that meant we could take immediate action as well as build for our future partnership working.
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Matt Mower - Co-Founder & CEO of AgendaScope
What to say without coming over as a total fanboy? Dave knows his brief: partnerships, referrals, business through relationships — he knows this stuff deeply and he walks the talk. It's so relevant to all businesses I would heartily recommend anyone work with Dave. He's also funny, kind, and curious which are a big deal to me, and I hope to you too. Recommended without reservation.
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Over the course of his career, Dave has developed hundreds, if not thousands, of partnerships. From growing his own membership organisation to 2000 members almost entirely through referrals and strategic partnerships, to providing access to the SME market for global brands such as Regus & Volvo, reaching nearly 1 million business owners along the way.
Dave's previous business helped connect business services providers to their target market by working with organisations that already had a community of their audience. Facilitating all the marketing support to make sure the right quality of leads were provided at the right time, in a way that added value to all concerned. Whether it be with big brands or new start ups, tailored introductions or prospects at scale (we delivered over 10,000 digital marketing leads to Yell over a 2 year period) we offer experience of lead generation partnerships from both sides of the coin.
And not all that experience has been positive. We learned as much from the mistakes made or witnessed as the successes. We've learned the hard way so you don't have to.
In 2020 (pre COVID) Collaboration Junkie was born. Helping ambitious business owners leverage their credibility to get high quality leads, on a consistent basis, from trusted 3rd parties - making Lead Generation an enjoyable process!
Over the last 3 years we've already worked with over 50 business owners and their teams. Our sweet spot is successful business service providers looking for their next stage of growth, or tech scale ups who are ready to launch and need to get it right first time - but our experience covers a much diverse range; stretching across B2B and B2C, and from product to services.Want to know a bit more about Dave as a person, or find out about the rest of the team? Click here!
Businesses We’ve Worked With:
The DANCE Framework
This proposal has been all about client and network referrals. But we do a lot of our work in the Strategic Referral Partnership space. Our framework consists of 5 different routines, each with their own steps. It’s been honed over many years of practical, on the floor, experience. Based on some big success, but then also mistakes either made or, more often than not, having been on the other end of when we were the party responsible for providing leads.
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There’s 3 main things to think about here and it sets up everything else that we work on:
Why are you partnering? We need to be crystal clear on the outcome you’re looking to achieve. If that’s lead generation how highly qualified do you need the leads to be, and at what volume?
We need to know what a successful partner program looks like for you so we can help you achieve it.
Who’s your ideal client? Again, we need to be as specific as possible, if we don’t know who your ideal (or chosen target) client is, how can we uncover who the perfect partner is?
Who is your Perfect Partner? It’s not about saying we won’t work with anyone else, but about really identifying where we focus our proactive efforts. Where they’ll pass the right quality of lead, at the right volume, and at the right time. It’s much more than just having the right audience for you; it’s about the nature of their relationship, how they communicate, their values, and so much more.
We’ll not only uncover who they are, but the ‘Real Why’ to them working with you. The value proposition which allows you to engage with potential partners quickly and effortlessly.
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For a partnership programme to flourish, and then scale, you need to ensure you have the behind the scenes set up in order. From systems and processes to software and personnel, we’ll make sure no stone is left unturned so you can be sure of delivering a consistent level of service to your partners.
This is also where we look at how and when we reward partners for their efforts.
The simple things really do matter, get this wrong and your partners will immediately lose trust, get it right and you’ll have partners for life.
You may not be ready to have everything in place on day 1, but we’ll ensure there’s a road map to best in class that will serve you well along the way.
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Your partners could be more important than the majority of your customers, so we need to make sure you treat them as such.
Communication is key and we’ll look at the various channels each partner type will need to ensure a rock solid relationship is formed that only builds over time.
From setting expectations at outset, and a seamless onboarding process; to reviews and regular updates that keep you front of mind, and the partnership moving in the right direction.
It’s about getting the right mix of automation and personal contact. Functional messages and value add communications. Formal reviews or forming relationships.
We’ll ensure your partners are left feeling loved, valued, and informed; so that when they’re approached by other potential partners there’s not even a thought in their mind about working with anyone but you.
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A successful partnership doesn’t just happen. You need to help your partners connect their audience to you. Do the heavy lifting, make it easy for them, and you’ll reap the rewards.
Don’t, and you may well find your partnership experience an underwhelming one.
Depending on the partner and how they engage with their audience you’ll need to provide the right level of support.
Is this internal marketing support?
Partner facing materials where you share the benefit of your experience to enhance the ability of the partner and their team to refer you.
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Is it more outwardly, customer facing support?
All the materials and activities your partners can use to connect you with their audience.
From static materials like sales emails, to more immersive experiences like events.
We’ll look at all this and more, including how you can really integrate your offering into your partners processes so the lead generation process happens almost automatically.
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With confidence in both the existing offering, and the road map to an even stronger partner programme, it’s time to build your partner acquisition strategy.
Using the value proposition we identified during the Discovery stage we’ll cover how to get your first partners on board, how to then leverage them and your network to grow your partner base, before looking at advanced strategies to really scale your programme when the time is right.
Within this we’ll look at the supporting materials and messaging required - but by this point it’s all systems go.
Our simple 3 step process will provide you with all the partner leads you need to grow your programme and your business.
THANK YOU!
