The Kick-Ass Collaboration Programme

Are you a Service or SAAS Based Business Owner who…

Is fed up with your existing sales methods not getting the results you’re looking for?
Wants to take control of your lead generation. Protecting yourself from the fluctuations of sales teams, online algorithms, or your own busy schedule?
Knows partnerships are the key to your next stage of growth, but need some head space and support to develop and implement your strategy?

(sorry for the over edit, this video was recorded before a rebrand but the facts are the same!)

If you answered yes to any or all of the above then the Kick Ass Collaboration Programme could be for you.

Focussing on the oldest, and still most successful, form of marketing (word of mouth and referrals) this 6 month programme coaches you through our DANCE framework for forming the powerful Strategic Referral Partnerships that will take your business to the next level.

With a range of proven strategies & techniques that have been successfully honed over 20 years you can have the confidence that you’ll be getting it right first time, and not only cut through the noise when searching for new partners, but make the most of the opportunities once they’re on board.

The framework isn’t just founded on success though. It’s been developed through the lessons learned from mistakes either made or witnessed. We’ve learned the hard way, so you don’t have to; shortcutting the mistakes to take advantage quickly, maximising the potential of a collaboration in the shortest possible time, and avoiding the regret of missed or wasted opportunity.

Whether it’s developing a new channel or building on your existing one; we’ll work with you to ensure you utilise the right methods for both your business, your target market, and your partners.

How It Works:

2 x ½ Day Online Sessions A Month
Highly interactive sessions run online with a group of no more than 8 business owners per cohort. There’ll be best practice shared from the DANCE framework - but think coaching not training. These sessions are about you taking action, not notes. You’ll also recieve an extensive framework document to complete as we go.
Group Feedback and Ongoing Support
Going through the programme with like-minded business owners means you’ll get the benefit of each other’s experiences, viewpoints and support. You’ll have access to a forum where you can share thoughts, challenges, and content in between the live sessions so we can keep things moving in between sessions.
Launch Your Programme By Month 4.
6 months sound like a lifetime away? Well fear not, you’ll have a fully ready to launch partnership programme that perfectly fits you and your business by month 4. From then on its testing sand measuring messaging, fixing any bugs that arise, perfecting your programme and benefiting from the support of your fellow cohort.

Cohort 5 Kick-off date is:

We kick off on 10th September 12-3pm and then continue on the 2nd and 4th Tuesday each month

What Happens When?

The Who and The Why? - Defining your Ideal Partners, and Your Partner Value Proposition
Month 1 we are diving into Discovery: the D in the DANCE framework. There’s 3 main things to think about here and it sets up everything else that we work on:
Why are you partnering? We need to be crystal clear on the outcome you’re looking to achieve. If that’s lead generation how highly qualified do you need the leads to be, and at what volume? We need to know what a successful partner program looks like for you so we can help you achieve it.
Who’s your ideal client? Again, we need to be as specific as possible, if we don’t know who your ideal (or chosen target) client is, how can we uncover who the perfect partner is?
Who is your Perfect Partner? It’s not about saying we won’t work with anyone else, but about really identifying where we focus our proactive efforts. Where they’ll pass the right quality of lead, at the right volume, and at the right time. It’s much more than just having the right audience for you; it’s about the nature of their relationship, how they communicate, their values, and so much more.
We’ll not only uncover who they are, but the real value proposition to them working with you. The value proposition allows you to engage with potential partners quickly and effortlessly.
The How - Systems, Processes, and Communication
Month 2 moves gracefully into the Assembly and Nurturing parts of the programme. A and N in the DANCE framework.
Assembly:
For a partnership programme to flourish, and then scale, you need to ensure you have the behind the scenes set up in order. From systems and processes to software and personnel, we’ll make sure no stone is left unturned so you can be sure of delivering a consistent level of service to your partners.
This is also where we look at how and when we reward partners for their efforts.
The simple things really do matter, get this wrong and your partners will immediately lose trust, get it right and you’ll have partners for life.
You may not be ready to have everything in place on day 1, but we’ll ensure there’s a road map to best in class that will serve you well along the way.
Nurture:
Your partners could be more important than the majority of your customers, so we need to make sure you treat them as such.
Communication is key and we’ll look at the various channels each partner type will need to ensure a rock solid relationship is formed that only builds over time.
From setting expectations at outset, and a seamless onboarding process; to reviews and regular updates that keep you front of mind, and the partnership moving in the right direction.
It’s about getting the right mix of automation and personal contact. Functional messages and value add communications. Formal reviews or forming relationships.
We’ll ensure your partners are left feeling loved, valued, and informed; so that when they’re approached by other potential partners there’s not even a thought in their mind about working with anyone but you.
The When and The Where - Sales & Marketing Support for Partners
Month 3 jumps right into Connection. C in the DANCE framework.
A successful partnership doesn’t just happen. You need to help your partners connect their audience to you. Do the heavy lifting, make it easy for them, and you’ll reap the rewards.
Don’t, and you may well find your partnership experience an underwhelming one.
Depending on the partner and how they engage with their audience you’ll need to provide the right level of support.
Is this internal marketing support?
Partner facing materials where you share the benefit of your experience to enhance the ability of the partner and their team to refer you.
Or
Is it more outwardly, customer facing support?
All the materials and activities your partners can use to connect you with their audience.
From static materials like sales emails, to more immersive experiences like events.
We’ll look at all this and more, including how you can really integrate your offering into your partners processes so the lead generation process happens almost automatically.
The Now! - Programme Launch
It’s launch month! Time to Engage. The E in the DANCE Framework.
With confidence in both the existing offering, and the road map to an even stronger partner programme, it’s time to build your partner acquisition strategy.
Using the value proposition we identified during the Discovery stage we’ll cover how to get your first partners on board, how to then leverage them and your network to grow your partner base, before looking at advanced strategies to really scale your programme when the time is right.
Within this we’ll look at the supporting materials and messaging required - but by this point it’s all systems go.
Our simple 3 step process will provide you with all the partner leads you need to grow your programme and your business.
Feedback & The Future
Ongoing support and sharing of experience and best practice from both Dave and your fellow cohort as you bring your first partners on board.
Has everything worked as expected? What challenges and bugs have arisen? And whats gone really well?
We’ll also look at your plans to scale your programme and ensure you have a realistic roadmap in place.

What Can I Expect To Gain?

Like any marketing based activity we can’t guarantee results, but get this stuff right and it will be game changing for your business. Properly game changing.

What we can promise is that if you work through the programme with us, and implement at each step, you’ll come out the other side with a partnership programme to be proud of, that sets you apart from the crowd, and allows you to have the impact your looking for.

You’ll be provided with an extensive framework document that includes the notes and tools used for all types of partnerships. This is accompanied by a road map of actions that shows the path to launch, scale, and future development and the support of both Dave and your fellow cohort.

We’ll be doing all we possibly can to make your journey a successful one, including introducing you to potential partners where we can!.

Don’t Just Take Our Word For It…

Paul Banks - Founder of Javelin Content

Bella Hegarty - Founder of Bella Hegarty Digital

Paul Banks - Founder of Javelin Content Management

Dave is a rare breed of person.
I met Dave about 3 years ago, and he was one of the few folks who could concisely convey the sorts of people he wanted to speak to and why.
Not only that, but he's a talented and natural communicator and networker. As a result, through the last 3 years, we've been able to put a lot of business each other's way.
I thought I had seen the best of Dave, but I was wrong.
I recently joined the Kick Ass Collaboration Program, and had the privilege of being on the receiving end of Dave in his natural habitat.
Dave brings partnerships to life!
Im ADHD and normally struggle with workbooks and classwork, but dave made it all very simple and easy to do, but importantly, he's a brilliant facilitator as well as an amazing communicator.
He's created a small group who are comfortable to help each other and have full transparency between us. That takes a special sort of person, and Dave is more than up to the task.
If you think you have a partnership proposition in place, or you have no idea where to start... Take some time and talk to him.
There are levels above where you are now that you have no idea exist, and that's where the magic is.
Cannot recommend Dave highly enough. Top bloke
Tom Hadley - Founder of Sufu Marketing

Dave Plunkett is one of the most valuable businesspeople I’ve met in the last few years. He has deep specialist knowledge, a fantastic network and, most importantly, a deep empathy with people and a passion for helping them succeed.
Undertaking the Kick-Ass Collaboration Programme from Collaboration Junkie has achieved three things for Sufu that, even as an experienced founder who is a decade into my journey, I was struggling to achieve alone.
1. Targeting - I was able to see past some deeply embedded misconceptions about who my most valuable partners were, why, and how to redirect my focus. We all have blindspots, Dave removed mine.
2. Process & Systems – Dave has the “how” of partnerships down. You don’t need to worry that partnerships mean creating a lot of documentation, Dave has done the vast majority of the work for you, you can just tweak them to your needs.
3. Getting to work – The last value working with Dave has given me is simply the ability to make me move the dial for myself! He is as adept at working with people who are unsure and need nurturing, as he is with people who are confident and need challenging. He gets you to get it done!
I’ve already started to achieve tangible outcomes from my work with Dave in terms of securing valuable mentoring roles, getting content co-creation opportunities with valuable partners and improving my commercial outcomes through better pricing and negotiation.
Collaboration Junkie is a difference-making partner for B2B businesses who want to grow.
Jon Dennis – Managing Partner Red 76 Chartered Accountants

My business is growing rapidly through referrals but I didn’t have any real understanding of how or why I was getting them and the thought of these leads drying up concerned me. Strategic Partnerships seemed the ideal way to build on this, but as someone who’s very process driven I knew that I needed to have a formal and structured programme in place to get the most out of this channel.
I needed to understand the non-financial drivers of why people refer so that I could form a strategy that was dependable and scalable through proactive effort, rather than the slightly clumsy ad hoc inbound strategy we had in place before, as successful as it was.
If I was going to push this I also wanted the confidence and security of knowing that what I had on offer for my partners was water-tight...

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Ally Ilott – Managing Director Heritage Estate Planning

I’m not great on workshops or training courses, I can find them a bit of a struggle, especially online. Dave’s delivery was awesome. There was lots of interaction, it was made relevant to my business, and it was really fun, which meant my attention was held all the way through.
As for the content, I used to think I wasn’t asking for referrals as I didn’t have the time. Even though I knew they had huge potential for me because of the positive feedback my business gets. I know now that it was actually just that I didn’t have a process in place. I mean, how long does it take to ask for a referral? I came out buzzing. My business has already been growing rapidly, and with this additional strategy behind it I’m really excited about what it could mean for my lead generation.
Lisa Russell - Owner Liruss Virtual Business Services

After deliberating about making the investment in the profitable partnership program I have just had the first of my sessions with Dave and I am incredibly excited for the future. Dave not only made me cry (in a good way) but also unpicked so much opportunity for the growth of our business. For anyone who thinks they know their stuff on partnerships.... think again. Dave KNOWS about partnerships.
For anyone considering working with him but are holding off, just do it! I already know a million percent that the money I've invested is going to come back to me tenfold.

See A Whole Load More Testimonials Here

Whats the Cost?

The Kick-Ass Collaboration Programme is £400 + VAT p/m with a 6 month commitment.

How many high quality referrals would you need to recieve to justify that investment? We’re confident we’ll be able to deliver ROI pretty quickly, and that return will grow and compound for many years to come.

If you you’re ready to take your partnership strategy, and your business, to the next level then you can guarantee your spot by making the initial deposit today - just hit the button below to register your interest!

Get In Touch

Not quite ready yet and want to know a little more?

Thats fine, here you go!

Why Referrals? and Why Strategic Collaborations?

We’re kind of hoping we’re preaching to the converted here, but referrals are THE best type of lead you can receive into your business. They trust your brand, and your services have been pre-sold. Which means sales cycles are typically short, with no shopping around, haggling on price, or ghosting.

And by targeting the right partners they’ll be referring your ideal customers, at a time they’re ready for your services.

Dave is a music and football loving Dad of 3 from the South West of England. His passion for enjoying life, and connecting with each other and the things we love, is the only thing that outweighs his passion for partnerships and collaboration.
Over the course of his career, Dave has developed hundreds, if not thousands, of partnerships. From growing his own membership organisation to 2000 members almost entirely through referrals and strategic partnerships, to providing access to the SME market for global brands such as Regus & Volvo, reaching nearly 1 million business owners along the way.
Dave's previous business helped connect business services providers to their target market by working with organisations that already had a community of their audience. Facilitating all the marketing support to make sure the right quality of leads were provided at the right time, in a way that added value to all concerned. Whether it be with big brands or new start ups, tailored introductions or prospects at scale (we delivered over 10,000 digital marketing leads to Yell over a 2 year period) we offer experience of lead generation partnerships from both sides of the coin.
And not all that experience has been positive. We learned as much from the mistakes made or witnessed as the successes. We've learned the hard way so you don't have to.
In 2020 (pre COVID) Collaboration Junkie was born. Helping ambitious business owners leverage their credibility to get high quality leads, on a consistent basis, from trusted 3rd parties - making Lead Generation an enjoyable process!
Over the last 2.1/2 years we've already worked with over 50 business owners and their teams. Our sweet spot is successful business service providers looking for their next stage of growth, or tech scale ups who are ready to launch and need to get it right first time - but our experience covers a much diverse range; stretching across B2B and B2C, and from product to services.